A 55+er/Senior Life-Optimizing Company Is Born In 2025
PRIME Brain/Body/Mind 55+ers Inc.

PRIME-BBM unveils the 3rd edition of the Whites’ internationally acclaimed epigenetic longevity, disease prevention/minimization and wellness system, Brain/Body/Mind-Performance Enhancement(SM) or BBM-PE 3.0, which optimizes health via innovations that drive positive DNA expression. BBM-PE 3.0’s coaching, education, and consultation services serve to help prevent or improve ‘diseases of aging’ involving the BRAIN (e.g., Parkinson's, Alzheimer’s, etc.), BODY (e.g., Cancers, Heart/Lung conditions, Diabetes, Obesity) and MIND (e.g., Depression, Stress Disorders, Anxiety). Services are provided in-person and remotely (via Zoom/FaceTime) at select Assisted Living/Memory Centers, Independent Living, and Homes. A mission-critical initiative leverages BBM-PE 3.0’s longevity/wellness value-prop to improve one’s capacity to age in place in a chosen Home or Senior Living venue for as long as safely possible. For a primer on BBM-PE 3.0’s unprecedented epigenetic system and how it works as a stand-alone wellness optimization system for 55+ers and/or as an adjunct to Senior Livings and Primary Care Practices, please see www.PrimeBrainBodyMind55Plus.com.

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January 2025 marks the first stage of a 2-phase start-up offering Coaching, Education, Training, and Consult services, including 1:1, family and group cognitive behavioral coaching, and groups/seminars on longevity and best wellness, stress/transition management, and disease prevention/minimization – based on PRIME-BBM’s System.

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A 2nd-phase launch in 2026 will share BBM-PE 3.0 nationwide with Seniors via an extensive digital platform featuring weekly live video podcasts and inauguration of PRIME-BBM’s online: Senior Longevity Academy, Research Library, 24/7 Support Portal, Practical Tools Directory, and a PRIME-BBM Zone Advocacy Institute complete with Sponsors, Partners, and Donors Pages. Seniors can access top wellness/longevity videos, receive and give peer support, and learn the Real Estate, Legal, Banking, Healthcare, Insurance, and Senior-Living Provider options (vetted) that are best for 55+ers/Seniors.  

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This digital forum provides the infrastructure to realize PRIME-BBM’s ultimate legacy intention: To establish a national ‘PRIME-BBM Zone’ Senior Movement. This Movement’s mission is to optimize longevity, wellness, and life quality for most US Seniors and transform a prevailing Senior Culture stereotype of “Old Age, Illness, Despair, Dying, Passivity, Disability, and Isolation” to one of “Wisdom, Resilience, Hope, Deserved Best Living, Life-Purpose, Ability, and Connectedness.” Stay tuned for updates and ways to help at www.PrimeBrainBodyMind55Plus.com

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Our Company Evolution Story

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The Whites presented the first prototype of BBM-PE at a 2013 Mayo Clinic sports brain-injury international summit. It marked the first time an epigenetic treatment was proposed to facilitate brain healing at cellular, molecular, and organ systems levels. A positive reception by world experts led Katharine, Bill, and Medical Director Alan Ashare MD to publish a best-seller book on neuro-epigenetic youth concussive-injury brain treatment based on PRIME-BBM’s inaugural BBM-PE 1.0 in 2014, which sells on Amazon-Prime around the world to present day.

In 2015, an enhanced BBM-PE 2.0 paradigm was inspired by the Senior epidemic of dementias, chronic bodily illnesses, and depression/anxiety. Even though experts support that 90% of such brain, body, and mind conditions of aging are preventable or treatable, less than 10% of Seniors receive standard prevention care for such. Care-wise, the World Health Organization ranks the USA last on all healthcare quality outcomes compared to 16 peer nations, a 2015-25 ongoing reality having the greatest negative impact on the health and mortality of America’s Seniors.  

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In 2016, the Whites completed proof of concept research investigating if a hybrid version of BBM–PE 2.0 could improve cognition and mood in Seniors diagnosed with mild dementia and depression. Results found that cognitive-behaviorally coached subjects who endurance-exercised for 20 minutes thrice weekly for 8 weeks exhibited statistically significant improvement in cognition and mood, with pre-study dementia and depression diagnoses reversed in the majority of individuals. This study’s abstract was selected by the International Society to Advance Alzheimer’s Research & Treatment for both peer-reviewed scientific journal publication worldwide and poster-presentation unveiling at the 2017 Alzheimer’s Association’s Annual Conference in London, England.  

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From 2018–22, BBM-PE 2.0 was field-tested/refined with hundreds of Seniors at Home, Daycare, and Independent and Assisted Living settings via the White’s old company, Brain In Play Inc., finalizing BBM-PE’s 3.0 edition: A trifecta of non-medication innovations delivering optimized longevity, brain/body/mind disease prevention and minimization, and top wellness outcomes. Simply put, BBM-PE 3.0 combines 12 Best-Practice ‘WHAT’ protocols with Activation ‘WHY’ and Sustainability ‘HOW’ processes (tailored per client for best outcomes).  

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The bottom line: 2025’s U.S. Healthspan-Lifespan Gap is 12.4 years, the worst of any nation. This means most Seniors face ~13 years of illness-focused living at the end of their Lifespans, marked by low-quality living and declining cognition, mobility, happiness, and serenity. Prime-BBM helps Seniors improve or completely CLOSE THIS GAP!

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Post-PANDEMIC: Our Legacy Is Alive & Well: Who We Are Dedicated To Help & Why

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At PRIME-BBM, we are 100% dedicated 55+er/Senior Advocates, Coaches, and Influencers!  We help Seniors wanting to extend living their best lives as long as possible at home, at Independent and Assisted Senior Living, Memory Centers, or anywhere Seniors are aging in place…not just to live longer, but to live the healthiest, happiest, and sharpest lives possible, with top life-purpose and social connectedness.

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We will coach, support, and educate any healthy, illness-challenged, or ‘at-risk’ Senior/Family Member desiring to leverage our longevity and wellness innovations to live the longest, best lives! We especially want to help Seniors who are alone, lonely, stressed out, sad/depressed, losing hope/purpose, or going through tough transitions.

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WHY NOW? Due to sea-change innovations in TECH (Zoom/WIX), Healthcare (Epigenetics), and Social Media (FB, YouTube, Tik-Tok), we can now deliver game-changing brain, body, and mind disease prevention/management and wellness/longevity-optimization coaching that helps and can reach most Seniors!  

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MORE WHY? Nothing is worse than preventable diseases, traumas, loneliness, knowledge deficits, loss of life-purpose, care/services neglect, etc., from happening in the first place, which aging worsens and research confirms causes unnecessary suffering and early deaths from dementias, bodily illnesses, and stress/depression. We now know DNA expression can be positively changed and the best and fastest ways to make and sustain this healing biogenesis happen. We also know that for many seniors, there is a life and death need to learn/practice the basics of PRIME-BBM’s value-prop, and for countless others, there is a need to enhance their poor quality of life. For still others, PRIME-BBM can mean the difference between remaining long-term/forever at their preferred Senior Living or ‘at home’ level of care versus having to transition to a more restrictive and unfamiliar facility living arrangement.

 

The Future is Here and Now!

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Vero Beach, Port St Lucie, and Stuart, Florida are PRIME BBM’s Treasure Coast tri-epicenter for regional start-ups and serve as our base for national expansion going forward, from which to share our 'longevity and wellness life-optimizing and saving' Senior-Living and Community Home-Based ‘Aging in Place’ solutions.

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PRIME-BBM’s Founders Katharine & Bill White are 25yrs, married, have raised five children, and LOVE each other, a growing family, fab friends, husky dogs, cats, ‘all’ live music, dancing, beaches, theater, art, science and exercise. They consider themselves blessed and personally and professionally fulfilled to be optimizing and prolonging the lives of 55+/Seniors they are privileged to serve. They are most grateful to their past and present mentors/family/friends to whom they owe an enormous debt of gratitude.

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Regarding clinical pedigrees, see the website Mini-Bios to expand on Bill’s 20-year history as a Hospital Chief Operating and Patient Care Officer and Katharine’s Senior Vice President Position as Hospital Chief Nursing Officer and SVP of VNA Home-Care Quality. Both are past Medical/Nursing school faculty and 4-decade Nurse Practitioners, Prescribers, and Psychotherapists who have deeply personal reasons for pursuing PRIME-BBM’s legacy cause.